MEET THE PACK
Katie Walther
President
Twenty-five+ years. Over that stretch, there’s been quite a bit to learn about media. Especially how it constantly changes, and how to adapt. Katie Walther has always been on the leading edge of change, as one of the Pacific Northwest’s most trusted and respected media professionals.
From her early days in Louisville at one of the South’s largest agencies to her impressive achievements since returning to Oregon in 1991 — leading media for some of Portland’s best agencies — Katie has been in the thick of change.
What hasn’t changed is her track record.
Katie has worked in a wide range of categories, with a deep roster of Pacific Northwest brands and companies who have consistently thrived under the guidance of her expertise, dedication and passion.
Her style is surprisingly simple: Be adaptive and responsive to getting the best value for every penny spent.
Katie’s relationships are based on mutual trust. They’re deep and long-established, always resulting in the best strategies and buys possible. She is particularly savvy at securing added-value opportunities that make your media dollars go farthest.
Chosen as Media Professional of the Year by the Portland Advertising Federation, Katie stands at the forefront of media for successful brands and companies.
She’s a native Oregonian and a fiercely loyal Oregon Ducks fan.
Robb Walther
Official Photographer
From the stringent demands of high tech to those of advertising, Robb’s success story of 25+ years is filled with tales that demonstrate a commitment to excellence. He lives and breathes service. And he is also in tune with the importance of devising the best strategies possible for Run Spot Run Media’s clients.
Along with an early start in high-tech, serving as Director of Client Services for a leading Portland full-service agency certainly helped build Robb’s commitment.
His reputation is steeped in professionalism, timeliness, and rational ways of tackling complex issues — all which ultimately simplify the process to ensure success at every turn. He keeps clients well-informed throughout the media-buying process.
Robb loves traditional media. He sinks his teeth into digital. And he understands creativity. This deep, hybrid understanding makes a major difference in capitalizing on the shifting landscape of advertising and marketing communications — which continues to evolve at a frenetic, high-tech-like pace.
Robb’s other passions are horses and photography. Check out his website for Red Dirt Road Photography, reddirtroadphotos.com.
David Poulshock
Creative Services Associate
Red Door Films is a Portland-based production company founded by writer-director David Poulshock. He has won more than 70 awards for his commercial and entertainment projects — including nine national Telly Awards in 2015 alone for his work on behalf of Spirit Mountain Casino and Goodwill Industries, two clients of Run Spot Run Media’s.
While David’s core focus is producing creative and effective TV commercials and web videos, he has also been a successful agency copywriter, creative director and account executive. In those capacities — and as the principal of Red Door — he has been responsible for creating full branding campaigns across all media.
With an extensive industry background that includes advertising, public relations, promotions and special events, David provides a unique blend of creativity, marketing expertise and executive skills for every client’s projects.
Doug Zanger
Copywriting & Social Media
Doug has followed an innovative and imaginative calling throughout his career. He leads creative and marketing conversations for the entire Run Spot Run Media client roster.
Over the course of a successful nine-year stint in radio, Doug was a highly respected, award-winning creative director. He worked on high-level campaigns and creative locally, regionally and nationally. His portfolio includes a wide range of categories and brands. Having been a morning show and content producer, Doug also understands programming.
Starting his career as a writer, Doug won a Radio Mercury Award and has also been recognized by the London International Awards, Portland Advertising Federation, Oregon Association of Broadcasters, Summit Creative Awards and more. He also won a Gold Magellan award for a social media toolkit he developed for the travel industry.
Doug contributes extensive creative production to RSRM. He is deeply involved with content and social marketing through his previous work with Adweek Magazine in New York and London, and currently as Americas Editor for The Drum, a leading UK-based marketing publication and website.
Lacey the Dog (a/k/a Spot)
Mascot & CEO
Lacey/Spot joined the Run Spot Run Media family in 2009 as CEO. Since then she has shown herself to be a truly paws-on leader, often accused of micromanaging the rest of the team.
Rarely in her office, Lacey is normally found in one of her team member’s offices, overseeing their every move or guarding the door to make sure no one leaves without her knowledge. She is always the first to greet visitors and strives to make everyone feel welcome.
While Lacey has a stern office demeanor that at times can be intimidating, she also has a loving and nurturing side that comes out when the staff needs a lift from a challenging day. She can be found most mornings on the couch joining her colleagues for their morning coffee, making sure everyone is ready for the day.
When not in the office Lacey enjoys the outdoors, either running on the beach or her favorite pastime — which is chasing pheasants with Robb — followed by relaxing on her favorite bed in front of the fireplace.
