Oregon State Fair Case Study

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THE PARTNERSHIP

Run Spot Run works through creative agency Trooper LLC to purchase media for the Oregon State Fair. 2014 was the first year of the advertising partnership. Significant changes to the media mix have been partially credited for dramatic attendance and revenue growth.

THE MEDIA PLAN

Media plans included radio, television, outdoor, online video ads, display banners, and social media ads. The broadcast buys were both on-air and digital including in-banner video on television websites and streaming spots on Pandora.

Media Relations

Run Spot Run digital partner, Royle Johnson, developed the website and managed all digital advertising and marketing, including social media.

The final results from both 2014 and 2015 are confidential, but the client was happy with the increased attendance and revenues.

The Website

An important aspect of purchasing media for the Oregon State Fair are media relations. Working closely with the fair’s public relations consultant, Run Spot Run helped set up on-air television interviews, radio “jock talk,” and free concert mentions.

2016 Award for Best Desktop Website Design

The OSF desktop website won first place award from the International Association of Fairs and Expositions.

website digital advertising

ABOUT RUN SPOT RUN

Run Spot Run is an advertising and media buying agency offering services in traditional media, advertising, digital marketing and social media.

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