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The Healthy Forests, Healthy Communities coalition hired Run Spot Run to increase awareness online across several Western states. Two landing pages were built, directing people to sign a petition and/or watch an informational video advocating more logging in rural communities.
Targeted display banner and video pre-roll campaigns were served through programmatic ad servers. Five different sets of banners and three videos competed for the best click-through rates. Google paid search also drove traffic. Conversions were tracked in Google Analytics.